12th Annual Penfield Rotary Golf Tournament
Monday, June 1st
Shadow Lake Golf Center

$99 includes golf, lunch and dinner.

For More Information, Please Contact:
Mary Nannini - 721-8741, Wally Ashnault - 313-2254, Bruce VanderWarker - 509-0940.

Ipod Shuffle Promotion Featured at Fairport Savings Bank

Locally owned and operated Fairport Savings Bank is giving away free Ipod Shuffles from April 27 – August 1, 2009.  By simply opening a new checking account with active direct deposit, customers will receive Apple’s popular Ipod which gives you music on the go.

“Our Positively Free checking accounts offer a free checking solution to fit customers needs, as well as paying a competitive rate of interest,” said Leslie Zornow, Fairport Savings Bank Senior Vice President of Retail Banking.  “Add a free Ipod and you’ve got an unbeatable deal.”

Fairport Savings Bank has been serving the Rochester community for more than 120 years and is one of the last locally owned community banks in our region.  The Penfield Branch is located at 2163 Rt. 250, next to Target.  For more information, contact Penfield Branch Manager, Cheryl Gregory, at 377-8970.

PBA Member Jeff Chapman of Penfield Financial Group Seeking Help

Jeff is the chairman of the Annual School of the Holy Childhood Golf Tournament taking place June 15th at Midvale Country Club. He would appreciate the support of fellow Penfield businesses for this unique agency. Sponsorships are available ranging from $100 and up and will support their programs for children and adults will developmental disabilities.

You can also consider making a merchandise or gift certificate donation for the event raffle that can promote your business. Learn more at www.holychildhood.org or contact Jeff at mail.penfieldfinancialgroup.com.

PBA Members Kiwanis Club of Penfield-Perinton Seeking Help

They are holding their 21st Annual Charity Golf Tournament benefiting local Kiwanis Charities on Monday, June 22 at Shadow Lake Golf Club. Several levels of sponsorship are available ranging from $100 to $3000. Golfers are invited to participate or if you are interested in just attending dinner, that is available also. For more information please contact Chairpersons: Ed Bouwmeester (288-5008) or Robert Calabrese (746-2500). All reservations with payment must be received by June 8, 2009.

PBA Member Kevin Steklof Seeking Help

Kevin is seeking your support for the Annual Operation Higher Learning First Annual Golf Tournament taking place Friday, July 10th at Shadow Lake Golf Course. Entry Fee Starts at $400 per team. Includes 18 holes, golf cart, special dinner, auction, and awards ceremony with NBA Legend Jo Jo White. All proceeds from this charitable event will be donated to the Les Harrison Character Education Camp! For more information, contact Kevin at 244-4570.

The Member-to-Member Discount Program has been revitalized for 2009. All members are encouraged to develop some type of discount, coupon, or incentive for fellow members to encourage solicitation of each other's businesses.

Businesses who offer member to member discounts will be given recognition in each monthly e-newsletter and at all PBA sponsored events. Additionally we will soon be issuing new signs for you to proudly display in your store.

More details can be found on the Member to Member Discount Program page located on the PBA website. Please contact us for more information or if you would like to participate in this program. If you are interested in taking advantage of any of these incentives, be prepared to show your membership card at the participating businesses.

PBA Independence Day Parade Float

A great big thank you to our 5 sponsors for making this years' float possible:

• Outdoor Accents
• Waterfront Art Festival
• Nothnagle - Penfield Office
• True Value Hardware
• Penfield Business Association

Our theme is currently TOP SECRET as we are shooting to win first prize for the Most Patriotic Float.

But we are looking for additional volunteers to help build the float on the weekend of June 27th, as well as volunteers to march in the parade on the afternoon of July 4th. Volunteers who help build the float will get their business names featured on a smaller banner on the back of the float.

If you would like to volunteer, please contact Chris Herlong by no later than June 5th.

PBA Board Requests Your Feedback to Help Improve Our Association!

Periodically, we request your feedback to help shape the PBA into an association that better serves you, your business, and your fellow PBA members. At your earliest convenience, please mail or email your responses to the following questions:

Thank you in advance for your participation and feedback.

Bicentennial Banners Give Added Visibility to Your Business EVERY DAY in 2010

The PBA is helping to coordinate the promotion of special bicentennial banners that will hang throughout Penfield for all of 2010. This is a great way for our members to add their support to the bicentennial celebration and to have their business name seen by thousands of people traveling to and through Penfield.

Here is a breakdown of the banners available for purchase. In addition to your two-sided banner hanging at the location you chose, this cost also includes one FREE 16” x 46” two-sided banner for you to display in your place of business. Banners will be sold on a first come, first serve basis so if you are interested, please email Diane Thresh (dthresh@mosaicmktg.com) right away. We think these will go fast!

16” x 46” Banners = $300 each banner
22 banners are available at the intersection of Rt. 250 and Rt. 441
10 banners are available at Penfield’s Four Corners

30” x 80” Banners = $400 each banner
4 banners are available at the intersection of Rt. 250 and Rt. 441
4 banners are available at Penfield’s Four Corners
4 banners are available at the intersection of Bay and Empire
10 banners are available on Empire Boulevard
2 banners are available at the intersection of Blossom, Creek and Browncroft

Business names only (white printing). Company logos cannot be included. Payments are due September 30, 2009.

Please Note: The four larger banners at the intersection of Rt 441 and Rt 250 have been sold. Please act now to reserve your banner.

Call for 2010 Bicentennial Calendar Entries

The Town of Penfield is preparing for its Bicentennial celebration in 2010. All residents, businesses, schools, clubs, and organizations are welcome and encouraged to participate in this historic year with a theme of "Generations Strong." Opportunities for involvement range from volunteering on a planning committee or organizing your own group event, to simply patronizing a business sponsor.

All clubs, organizations, churches, and non-profits are invited to submit events for 2010 to the official Bicentennial calendar. This calendar will be printed and mass-distributed throughout Penfield. It will also be available on the Town of Penfield website. To submit your event go to the Bicentennial Celebration page at www.penfield.org. Submissions may also be emailed to srenner@penfield.org, or dropped off at Penfield Recreation (1985 Baird Road.) or Penfield Town Hall (3100 Atlantic Avenue).

Call for Historic Photos of Penfield

The Penfield Bicentennial Steering Committee requests organizations, service clubs, churches, schools to submit photographs from the past or present to be included in the archives of the Town of Penfield and potentially printed in the Bicentennial Commemorative Book, currently being planned.

If your organization has any photographs that you wish to submit, please contact Town Historian and Bicentennial Steering Committee member Kathy Kanauer at Kanauer@penfield.org or 340-8740. For further questions, please contact Bicentennial Committee Chair Linda Kohl at kohl@penfield.org.

Penfield High School Class of 2009 Seeking Donations

The Penfield High School Class of 2009 is asking area businesses for donations to help support their Senior Bash being held at the Penfield YMCA on June 6th. They are looking for donations that can be used for door prizes at the event or a monetary donation to help support their activities that evening. They plan to put a lot of nice prizes and ‘goodie bags’ together for the seniors as they go off to college and other opportunities. Any help would be appreciated.

To make a donation, please contact Kathy Olson (parent of a senior student) at kathleen.olson@kodak.com.

2009 Town of Penfield Golf Tournament
June 29th, Shotgun Start at 12:30 pm
Shadow Lake Golf Center

All skill levels are encouraged to play!!
Cost is only $70 per person. Proceeds go to the Penfield Bicentennial Fund.
Price includes: 18 Hole Scramble, Cart, Beer/Soda at the “turn”, Chicken & Rib BBQ Dinner, Awards & Prizes

Join the employees, contractors, consultants, and friends of the Town of Penfield in a day of golf, fun, and laughs.

For More Information, Please Contact:
Geoff Benway - 340-8683
Jim Fletcher - 340-8632
Jim Costello - 340-8642

Click form to register:
http://www.penfield.org/media/Penfield_2009_Golf_Tournament_Registration.pdf.

Check out our Community Calendar!
Please visit the PBA website to view a complete list of Penfield events.

Choose Mutual Funds Carefully to Help Diversify Portfolio
by PBA Director Curt Regruit, Edward Jones

If you’re somewhat familiar with investing, you probably have heard that
owning mutual funds is a good way to help diversify your portfolio. Is this
true? And if so, how should you go about selecting the right mutual funds?

To begin with, let’s quickly review the importance of diversification. By owning
a variety of investments — such as stocks, bonds and government securities
— you can help reduce the effects of volatility on your portfolio. And while
diversification by itself cannot guarantee a profit or protect against loss, a diversified portfolio can help you reduce the impact of market downturns that may hit one asset class particularly hard.

Because an individual mutual fund invests in many different securities, it automatically brings a certain degree of diversification to your portfolio. And yet you can’t just purchase any combination of mutual funds and expect good results.

Consider this: There are more than 8,000 mutual funds in the financial marketplace, according to the Investment Company Institute, the trade group for the mutual fund industry. About 60 percent of these funds are stock funds, with the rest being “hybrid” or “balanced” funds (which invest in a
mix of stocks and bonds), taxable bond funds, municipal bond funds and money market funds. With such a large number of funds available, and with a finite amount of stocks, bonds and other
securities in which these funds can invest, it’s easy to see that there can be considerable duplication among many of these mutual funds — and duplication is the opposite of diversification.
Consequently, when you invest in mutual funds, you can’t just adopt a philosophy of “the more, the merrier.”

Furthermore, it isn’t just a matter of one “large-cap growth fund” looking like another. You might find that the large-cap fund (a mutual fund that invests in stocks of large companies) is also quite similar to a technology fund.

So what’s the solution to avoiding “overlapping” funds? There’s no magic formula — you have to do your homework. Before purchasing a mutual fund, look closely at its holdings, which will be posted on the fund’s prospectus. (Also, while you’re looking at the prospectus, make sure you understand the fund’s investment objectives, risks, and charges and expenses.) Then compare these holdings to the ones listed on your existing mutual funds. If you see too many redundancies, you may want to take a pass on this particular fund.

Ultimately, your f irst step in diversifying a mutual fund portfolio is to identify your individual risk
tolerance and investment objectives. Are you a conservative, a moderate or an aggressive investor? Do you need growth, income or a combination of both? Once you’ve answered these
questions, you can then begin selecting the right mix of mutual funds to help you achieve your financial goals. Of course, with all the variables involved, both in your personal situation and in
the funds themselves, you may want to enlist the help of a professional financial advisor — someone with the experience to help you choose those funds that are right for you.

Many people have incorporated mutual funds into their investment strategy — and with the proper effort and assistance, you can too.

*Edward Jones does not offer tax or legal advice. Consult with a competent tax or legal advisor about your specific situation.

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