PBA Logo The eBusiness Wire  
July 1, 2009
 
 
 
Don's Original PBA Business of the Month - The Waterfront Festival

The Penfield Business Association is proud to congratulate The Waterfront Festival as its Business of the Month for July 2009. The Waterfront Festival received this recognition for its outstanding contributions to the business community as well as the community at large.

First Niagara was founded as a community bank more than 139 years ago ...

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 Member News
 

Recognizing Hugh Franklin of the Penfield Volunteer Emergency Ambulance

"Hugh is the PVEA's 2008 Outstanding Service winner.   PVEA celebrated Hugh’s Fortieth anniversary with PVEA at our Annual Awards banquet this past March.

Hugh has held the positions of Deputy Director of Operations, Director of Operations, Vice President, President, Treasurer and Board Member – all for several terms.

Hugh became an EMT when that certification was first created.  He also became an Advanced Life Support Technician.  He was in the second class of Critical Care Technicians and was a practicing technician for 18 years.  He spearheaded Advanced Life Support for Penfield Ambulance, working with the Lions Club to acquire the first vehicle – Medic 6.  Later, he negotiated PVEA’s affiliation with Southeast Quadrant Mobile Critical Care Unit (SEQ). He has said many times in his introduction of himself to a patient “I am a Critical Care Technician and my job is to keep you from becoming critical”.

Hugh has served over 28,000 duty hours in his 40 years with PVEA.  In addition, he served over 12,000 hours as an SEQ ALS Technician.

Hugh has been active in the local EMS community.  He served as Treasurer and later Chair of the Monroe Livingston EMS Council.  He has been a member of the SEQ board and served as president for several terms.  He is also a board member and Treasurer for the Study of Trauma and Emergencies Project (STEP).

The philosophy that Hugh lives by is always to give your very best at what you do and be of service to others whenever it is possible. His Spouse, Aliece, calls him “our humorous”!! He is always able to lighten the load that we & others carry. He often does it with humor. He can say and get away with things that most of us could not. He says it is always in the “delivery”.

His involvement has brought credit to Penfield Ambulance and typifies the spirit and enthusiasm that we look for in our members."

- Ted Boccuzzi

For over 40 years Penfield Ambulance has answered the call of residents, workers and commuters in the town of Penfield by providing ambulance services for various emergency situations.

Penfield Ambulance responds to over 200 calls a month including heart and respiratory problems, motor vehicle accidents, falls, strokes, illnesses and working fires.

In addition Penfield Ambulance hosts CPR/AED and first aid classes, sponsors community blood pressure clinics and participates in various community events throughout the year.

For more information, visit http://www.penfieldambulance.org/.

Please remember to dial 911 in any emergency.


Fairport Savings BankIpod Shuffle Promotion Featured at Fairport Savings Bank

Locally owned and operated Fairport Savings Bank is giving away free Ipod Shuffles from April 27 – August 1, 2009.  By simply opening a new checking account with active direct deposit, customers will receive Apple’s popular Ipod which gives you music on the go.

“Our Positively Free checking accounts offer a free checking solution to fit customers needs, as well as paying a competitive rate of interest,” said Leslie Zornow, Fairport Savings Bank Senior Vice President of Retail Banking.  “Add a free Ipod and you’ve got an unbeatable deal.”

Fairport Savings Bank has been serving the Rochester community for more than 120 years and is one of the last locally owned community banks in our region.  The Penfield Branch is located at 2163 Rt. 250, next to Target.  For more information, contact Penfield Branch Manager, Cheryl Gregory, at 377-8970.

 

 Upcoming Member Events
 

First NiagaraEducation and Resource Sessions
First Niagara Bank-Penfield Office and The Greater Rochester Chapter of the National Association of Women Business Owners are offering the following Education and Resource Session during the month of July:

The Power of Professional Image
Thursday, July 16th
Bonadio Lower Level Conference Room, 171 Sully's Trail, Pittsford
5:30PM – 7:00PM

Have you ever wondered why some people get the job, obtain the promotion, close the deal or just generally seem to have an easier time getting ahead?  Professional image is a powerful tool and it includes so much more than the way we dress.  Politicians and CEOs hire consultants to provide them with this information to present themselves in the best way possible….so, why not take advantage of this opportunity to learn the tools used by the people at the very top? The environment today is more competitive than ever – and this is your opportunity to gain that competitive edge!!

Jonna L. Martin, Past-President of GRC-NAWBO and President of AdvanceMe Associates is our seminar speaker.  She travels nationally, providing seminars and workshops about professional image, business etiquette and dining etiquette to companies such as PriceWaterhouse Coopers, KMPG, Unilever, Xerox, Bayer and Heinz. She has also been a featured speaker at the NJ Society of CPAs Scholars Institute and the PA Society of CPAs Emerging Leaders Conference.  To find out more about Jonna Martin and AdvanceMe Associates, go to www.powerofimage.co.

This session is $5 for NAWBO and PBA members and $10 for non-members.  Registration is not required and walk-ins are welcome!


Waterfront Art Festival
Saturday, 07/25/2008 - Sunday, 07/26/2008

Waterfront Art FestivalFine art and crafts. Entertainment. Big enough for great selection. Small enough for FUN! From 10 AM to 6 PM on Saturday and from 10 AM to 5 PM on Sunday. Located on Lakeshore Drive in Canandaigua.

For more information, visit:
www.waterfrontartfestival.com



Check out our Community Calendar!
Please visit the PBA website to view a complete list of PBA-sponsored and PBA member-sponsored events.

 

 Member to Member Discounts
 

The Member-to-Member Discount Program has been revitalized for 2009. All members are encouraged to develop some type of discount, coupon, or incentive for fellow members to encourage solicitation of each other's businesses.

Businesses who offer member to member discounts will be given recognition in each monthly e-newsletter and at all PBA sponsored events. Additionally we will soon be issuing new signs for you to proudly display in your store.

More details can be found on the Member to Member Discount Program page located on the PBA website. Please contact us for more information or if you would like to participate in this program. If you are interested in taking advantage of any of these incentives, be prepared to show your membership card at the participating businesses.

Bene-Care Inc   Discount on PBA group health insurance.
Fairport Savings Bank   $25 toward any new personal checking account. $50 toward any new business checking. Mortgage application fee waiver ($150 value).
Family First Credit Union   Free Membership to Family First Credit Union.
Gooey Cat   15% off all web-development services and 25% off all walkthroughs at www.reddoorwalkthrough.com.
The Gymnastics Training Center of Rochester   Free registration fee for any member’s child enrolled in classes. (Value = $30 per child.)
Jennings, Nulton, & Mattle Funeral Home   Contribution to a charity of the family's choice, in memory of the deceased.
La Bella Medical Aesthetics   25% Discount on all 1st treatments offered to members and their families. Includes: photofacials, microderm abrasion, laser hair removal, laser treatment for spider veins & acne, acid peels and collagen remodeling. (Discounts do not apply to Botox or Restylane.)
Legacy at Willow Pond   Referral coupon and first month's rent free.
Liberty Tax Service   Apply a discount to this year's tax preparation equal to 20% of what you paid for last year's preparation (regardless of the preparer) or equal to 20% of our current preparation fees.
Long Term Solutions   Long Term Care Insurance discount of 5%-10%. You and your family are eligible to receive a discounted premium rate for the life of the policy through major insurance carriers. This offer applies to PBA members, spouses, parents, grandparents and adult children. Includes the NYS Partnership.
Mud About You   Plan your company holiday party at Mud About You! For PBA members, we’ll waive the party hosting fee for groups of ten or more—which basically means you just pay for the pottery, mosaic or glass item your employees create. You can set a limit on how much each employee has to work with or give them a credit amount per piece and let them chip in the difference on their artwork.
Outdoor Accents Inc.   15% discount on all services.
Penfield Racquet & Fitness Club   Zero Registration Fee ($25 Processing Fee).
Good toward annual membership only.
Poodle Shack Dog Grooming   10% off grooming and pet supplies.
Quick-Dry Carpet Care   Commercial Svc - 500 sq ft carpet cleaned free on jobs of 1500+ sq ft ($125 Value).
Residential Svc - Take an additional 10% off Seasonal Specials.
Rapid Refill   10% off any Rapid Refill brand ink or toner products.
The UPS Store   10% off all services (excluding stamps, metered mail and ground shipping).

 

 PBA Announcements
 

PBA Independence Day Parade Float

PBA Floaty

THOUGHT YOU COULD SNEAK A PEAK?!?!
Well, you'll either have to show up to the parade or just wait until next month's newsletter to see our creation!

A big thank you to our sponsors:

  • Outdoor Accents
  • Waterfront Art Festival
  • Nothnagle - Penfield Office
  • True Value Hardware
  • Penfield Business Association

And another big thank you to those who helped with the construction and/or are participating in the parade:

  • MRB Group
  • Gooey Cat
  • Mud About You
  • Hawkeye/Mosaic Marketing
  • Advance Management Systems
  • St. Ann's Community
  • First Niagara Bank
  • Dawson Law Firm
  • Edward Jones Investments
  • M&T Bank
  • Prudential Financial
  • The Cat Doctors
  • Business Vitality
  • David Murphy
  • Penfield Volunteer Emergency Ambulance
  • Penfield Fire Company
  • Webster US Army Recruiting Station

If you would like to walk with us in the parade, please feel free to meet us in the Penfield High School parking lot at 1:30. If you plan to walk with us, please note that "Solicitation (i.e.: literature, magnets, business cards, etc.) to spectators is prohibited".

Note: For all those riding on the float, you must meet us in full dress in the parking lot by 12:30. Judging begins at 12:45.

For more information or to volunteer, please contact Chris Herlong.

 

 Community Announcements
 

4th of July ParadeIndependence Day Parade and Celebration

JULY 3rd - PRE-CELEBRATION
Harris Whalen Park, Penfield Road.

  • 4 pm - Classic Car Cruise Night
  • 5 pm - Chicken BBQ
  • 5:30 pm - Bourbon Street Jazz
  • 8 pm - Yankee Zydeco Company

Plus great food and kid's activities!

JULY 4th - PARADE
The Parade begins at 2:00 PM. Parade route is from Penfield High School to Penfield Community Center along Rt. 441. "Penfield High School to Penfield Community Center". (all parade route arteries will be closed during the parade)

  • Parade RouteParade MC: John Kucko, WROC-TV Sports Anchor
  • Parade Marshal: John & Anna Bundschuh

Parade will feature: Brigadiers Drum & Bugle Corps (5-time drum corps world champions), Towpath Volunteers Fife and Drum Corps, The Hit Men Brass Band, Excelsior Brigade Fife and Drum Corps, Penfield Fire Company Band, and MUCH more! 

JULY 4th - CELEBRATION AND FIREWORKS
Harris Whalen Park, Penfield Road

  • 4 pm - Mint Jam
  • 6:00 pm - Electro Kings
  • 8:30 pm - Brass Taxi
  • 10:15 pm - Fireworks
For more information, contact:
Penfield Recreation Dept., 1985 Baird Rd., Penfield, NY 14526. www.penfield.org.



Penfield BicentennialBicentennial Banners Give Added Visibility to Your Business EVERY DAY in 2010

The PBA is helping to coordinate the promotion of special bicentennial banners that will hang throughout Penfield for all of 2010. This is a great way for our members to add their support to the bicentennial celebration and to have their business name seen by thousands of people traveling to and through Penfield.

Here is a breakdown of the banners available for purchase. In addition to your two-sided banner hanging at the location you chose, this cost also includes one FREE 16” x 46” two-sided banner for you to display in your place of business. Banners will be sold on a first come, first serve basis so if you are interested, please email Diane Thresh (dthresh@mosaicmktg.com) right away. We think these will go fast!

16” x 46” Banners = $300 each banner
22 banners are available at the intersection of Rt. 250 and Rt. 441
10 banners are available at Penfield’s Four Corners

30” x 80” Banners = $400 each banner
4 banners are available at the intersection of Rt. 250 and Rt. 441
4 banners are available at Penfield’s Four Corners
4 banners are available at the intersection of Bay and Empire
10 banners are available on Empire Boulevard
2 banners are available at the intersection of Blossom, Creek and Browncroft

Business names only (white printing). Company logos cannot be included. Payments are due September 30, 2009.

Please Note: The four larger banners at the intersection of Rt 441 and Rt 250 have been sold. Please act now to reserve your banner..

Call for 2010 Bicentennial Calendar Entries

The Town of Penfield is preparing for its Bicentennial celebration in 2010. All residents, businesses, schools, clubs, and organizations are welcome and encouraged to participate in this historic year with a theme of "Generations Strong." Opportunities for involvement range from volunteering on a planning committee or organizing your own group event, to simply patronizing a business sponsor.

All clubs, organizations, churches, and non-profits are invited to submit events for 2010 to the official Bicentennial calendar. This calendar will be printed and mass-distributed throughout Penfield. It will also be available on the Town of Penfield website. To submit your event go to the Bicentennial Celebration page at www.penfield.org. Submissions may also be emailed to srenner@penfield.org, or dropped off at Penfield Recreation (1985 Baird Road.) or Penfield Town Hall (3100 Atlantic Avenue).

Call for Historic Photos of Penfield

The Penfield Bicentennial Steering Committee requests organizations, service clubs, churches, schools to submit photographs from the past or present to be included in the archives of the Town of Penfield and potentially printed in the Bicentennial Commemorative Book, currently being planned.

If your organization has any photographs that you wish to submit, please contact Town Historian and Bicentennial Steering Committee member Kathy Kanauer at Kanauer@penfield.org or 340-8740. For further questions, please contact Bicentennial Committee Chair Linda Kohl at kohl@penfield.org.

2009 Operation Higher Learning Presents the First Annual Golf Tournament
Friday, July 10th, 11:00 am Registration
Shadow Lake Golf Center

Entry Fee Starts at $400 per team. Includes 18 holes, golf cart, special dinner, auction, and awards ceremony with NBA Legend Jo Jo White. All proceeds from this charitable event will be donated to the Les Harrison Character Education Camp! .

For More Information, Please Contact:
Kevin Steklof at 244-4570


Check out our Community Calendar!
Please visit the PBA website to view a complete list of Penfield events.

 

 Articles
 

Edward JonesAre You on Track Toward Your Financial Objectives?
by PBA Director Curt Regruit, Edward Jones

It’s been almost two years since turmoil began in the financial markets. And during that time, your own financial picture, along with that of virtually every other investor, has probably changed. Still, you can do a lot to get back on track toward the future you’ve envisioned — and you can start today.

What moves should you make? Here are a few to consider:

• Assess your current situation. You’re well aware of the change in your portfolio’s value over the past two years, and you may well have already made some adjustments. But if you’re going to position yourself properly for the future, you need to review your entire financial situation: your savings, spending, investments, insurance and income needs. Only then can you chart the course that’s right for you.

• Re-evaluate your goals. Since you are already reviewing your financial picture, now is a good time to also reexamine your goals. Would you like to help pay for a child’s college education? Do you know when you plan to retire? When you do retire, what sort of lifestyle do you envision? If you haven’t already done so, identify your goals and try to put a price tag on them.

• Review your strategy for reaching your goals. Once you know about how much money your goals may require, you’ll need to review your savings and investment strategies to determine if they are likely to provide sufficient funds. You’ll need to look at your investment mix to see if it’s providing the right combination of growth and income opportunities. At the same time, you’ll want to analyze your feelings about investment risk. Before the market decline, many investors believed they were more comfortable with risk than they actually were. Because different investments carry different levels of risk, it’s essential that you know your risk tolerance and factor it into your investment decisions.

• Start making necessary changes. To attain the goals you’ve identified, you may well need to make some changes. For example, during the most recent bear market, the value of your growth-oriented investments likely fell considerably, which means these investments may now make up a smaller percentage of your portfolio, relative to income-oriented vehicles. Yet to achieve your long-term objectives, you may need a good amount of exposure to investments that have the potential to provide growth, such as stocks. Consequently, you may need to rebalance your portfolio, possibly with the help of a professional financial advisor — someone who knows your
goals, risk tolerance, family situation and other key factors.

• Be flexible. After you’ve identified your goals and revised your investment strategy accordingly, you have taken some important steps — but you’re still not done. None of us can predict what will happen in our lives, and as we’ve seen, the financial markets are equally unpredictable. So you will need to be flexible with your investment moves and prepared to make changes as necessary.

In short, establish an investment strategy that’s right for your needs and follow it as best you can, but be prepared to adjust your path as time goes by. By staying diligent, you can help yourself advance toward your important goals — in all economic environments.

*Edward Jones does not offer tax or legal advice. Consult with a competent tax or legal advisor about your specific situation.


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 Scheduled Meetings
 

Upcoming
PBA Event

Lunch Bunch Series

2009 Lunch Bunch Series

Lunch at Don's Original

Friday, July 17th
11:45 am
2055 Fairport Nine Mile Point Road


Upcoming
PBA Event

Family Fun Series

2009 Family Fun Series

Waterfront Art Festival

Sunday, July 26th
Kershaw Park on Lake Shore Drive
Canandaigua


Upcoming
PBA Board
Meeting

Tuesday, July 21st, 2009
8:15 - 9:45 am
Mud About You

Please contact us if you would like to present an issue/idea to the Board.

Visit the PBA website
to view all of our
upcoming meetings


 Sponsors
 

Waterfront Art Festival

Nothnagle

MRB Group

Outdoor Accents

True Value Beyond Hardware

 

REACH AN AUDIENCE OF
100+ MEMBERS!

Contact Us to find out more
information about becoming a
paid sponsor

 
For more information about the PBA, visit our website at www.penfieldbusiness.org.
 


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