Leslie Zornow Named as Advertising Council Chairman

Leslie Zornow, a member of the PBA’s board of directors and senior vice president for Fairport Savings Bank, was recently named as chairman of the board for the Advertising Council of Rochester. Zornow will lead the board for a two year term.

The Advertising Council of Rochester is the leading volunteer provider of marketing communications services, dedicated to improving the quality of life the Greater Rochester area. For more information, visit http://www.adcouncilroch.org/.

It's a Girl!

We are pleased to announce the arrival of Haley Lynn Insero, 6 lbs 14 oz and 21 inches, born on July 29th to PBA Director Jeff Insesro and his wife. Congratulations Jeff!

Summer BBQ
Thursday, August 6th, 12:00 pm
Prudential Financial, 1758 Penfield Road
Steven Alexander would like to invite the members of the Penfield Business Association to attend a mid-summer BBQ at his private Prudential Office on Thursday, August 6. Festivities commence at noon and continue throughout the afternoon. Please mark your calendars and join him for food and fun..

For more information, contact:
Steven Alexander at steven.alexander@prudential.com or call 585-899-3491.

Margarita and Wine Event
Thursday, August 6th, 7:00 pm
Mud About You
Paint a glass, bring your own refreshments and have some adul time.

Thursday, August 13th, 7:00 pm
Los Amigos Mexican Restaurant
Unveil your masterpiece and enjoy a margarita or a glass of wine.

For more information, contact:
Chuck Jones at 585-248-3790

Check out our Community Calendar!
Please visit the PBA website to view a complete list of PBA-sponsored and PBA member-sponsored events.

The Member-to-Member Discount Program has been revitalized for 2009. All members are encouraged to develop some type of discount, coupon, or incentive for fellow members to encourage solicitation of each other's businesses.

Businesses who offer member to member discounts will be given recognition in each monthly e-newsletter and at all PBA sponsored events. Additionally we will soon be issuing new signs for you to proudly display in your store.

More details can be found on the Member to Member Discount Program page located on the PBA website. Please contact us for more information or if you would like to participate in this program. If you are interested in taking advantage of any of these incentives, be prepared to show your membership card at the participating businesses.

PBA Independence Day Parade Float Wins "Most Patriotic Float"

The PBA took first prize as the "Most Patriotic Float" in the 2009 Penfield Independence Day Parade. Our theme was "We the People - The Pillars of Society". The float was constructed as a Washington-style monument where featured individuals represented the columns that held up the monument. Featured individuals included those that we felt made important contributions to our community and the American way of life.

During the parade, PBA members passed out American flags to the children in the crowds and we all had a fantastic time. Click here

Click here to see more photos of the PBA float.

• Outdoor Accents
• Waterfront Art Festival
• Nothnagle - Penfield Office
• True Value Hardware
• Penfield Business Association

And another big thank you to those who helped with the construction and/or participated in the parade:

• MRB Group
• Gooey Cat
• Mud About You
• Hawkeye/Mosaic Marketing
• Advance Management Systems
• St. Ann's Community
• First Niagara Bank
• Dawson Law Firm
• Edward Jones Investments
• M&T Bank
• Prudential Financial
• The Cat Doctors
• Business Vitality
• The Gymnastics Training Center
• David Murphy
• Penfield Volunteer Emergency Ambulance
• Penfield Fire Company
• Webster US Army Recruiting Station

Networking Ranks as Top Interest for PBA Members

In a recent survey of the Penfield Business Association’s membership, “networking opportunities” ranked as the primary reason the members joined the PBA. Nearly 40% of respondents cited networking as their number one motivator, followed closely by the desire to support local business organizations and interest in educational meetings hosted by the PBA.  These were also the top reasons why members chose to renew their memberships each year.

The survey also asked members to rate the job that the PBA is doing to serve the Penfield business community, and 72% of the respondents answered “Excellent” or “Very Good.”

“Its encouraging to get such positive feedback from the membership and to learn more about what their key interests are,” said PBA President, Diane Thresh.  “We will be taking the many suggestions from the survey very seriously and are always open to feedback and suggestions.”

Many survey respondents offered suggestions on how to attract new members, a key goal for the PBA organizations.  Suggestions included connecting to other business organizations throughout Rochester, trying new and creative networking formats, and offering quarterly workshops on small business strategies.

A.D. Simonetti Properties Is Newest Participant in Penfield in Bloom

A big thank you goes out to A.D. Simonetti Properties who has recently volunteered to manage the garden at the corner of Penfield Road and Panorama Trail.

Bicentennial Banners Give Added Visibility to Your Business EVERY DAY in 2010

The PBA is helping to coordinate the promotion of special bicentennial banners that will hang throughout Penfield for all of 2010. This is a great way for our members to add their support to the bicentennial celebration and to have their business name seen by thousands of people traveling to and through Penfield.

Here is a breakdown of the banners available for purchase. In addition to your two-sided banner hanging at the location you chose, this cost also includes one FREE 16” x 46” two-sided banner for you to display in your place of business. Banners will be sold on a first come, first serve basis so if you are interested, please email Diane Thresh (dthresh@mosaicmktg.com) right away. We think these will go fast!

16” x 46” Banners = $300 each banner
22 banners are available at the intersection of Rt. 250 and Rt. 441
10 banners are available at Penfield’s Four Corners

30” x 80” Banners = $400 each banner
4 banners are available at the intersection of Rt. 250 and Rt. 441
4 banners are available at Penfield’s Four Corners
4 banners are available at the intersection of Bay and Empire
10 banners are available on Empire Boulevard
2 banners are available at the intersection of Blossom, Creek and Browncroft

Business names only (white printing). Company logos cannot be included. Payments are due September 30, 2009.

Please Note: The four larger banners at the intersection of Rt 441 and Rt 250 have been sold. Please act now to reserve your banner.

Dan Maffei Featured Speaker
Tuesday, August 4th, 12:00 pm
Shadow Lake Restaurant, 1850 Five Mile Road

Dan Maffei, Representative of the 25th Congressional District and Rotarian (DeWhitt Rotary Club) is the featured speaker at the Tuesday,  August 4 Penfield Rotary Club lunch meeting.

For More Information and to RSVP, Please Contact:
Linda Kohl at Lkohl58@aol.com.

Family Movie Night
Tuesday, August 21st, 8:00 pm
Penfield Amphitheater, 3100 Atlantic Avenue

The last of our summer Movie Nights in 2009 at Penfield Amphitheater, originally scheduled for July 17, has been rescheduled due to poor weather. The new date will be August 21. The movie to be shown is "Madagascar: Escape 2 Africa".

This sequel brings back lovable New York Zoo Animals, Alex the Lion, Marty the Zebra, Melman the Giraffe and Gloria the Hippo. Still stranded in Madagascar, they manage to leave the island only to land in the wilderness of Africa. There, Alex meets the rest of his family but has trouble communicating after his time at the Central Park Zoo in this hilarious animated adventure.

This is a PG-rated movie. The show will begin at 8:45 pm. Dinner concessions will be available, including popcorn, beginning at 8:00 pm. This event is free.

If the weather is questionable, please call our weather line at 340-8663 for up-to-date information.

Penfield Amphitheater is located behind Penfield Town Hall, 3100 Atlantic Avenue, Penfield. Bring a chair or blanket and come out to relax and enjoy the show!

Check out our Community Calendar!
Please visit the PBA website to view a complete list of Penfield events.