Chuck Jones Becomes Newest Member of PBA Board of Directors

Chuck Jones, owner and operator of "Mud About You", has joined the PBA Board of Directors.

Chuck's business, "Mud About You", is located at 1802 Penfield Road in the Four Corners area. Chuck and his wife Rachel work together in operating the business of pottery painting, glass fusing and mosaic art creations.

Prior to becoming the owner of Mud About You, Chuck hosted a morning radio show on Mix 100.5. He still occasionally fills in as a host on WARM 101.3 under the name of Chuck Kelly.

Chuck has an extensive communications, marketing and small business background. He will be another strong asset to your current PBA Board of Directors.

Please welcome and congratulate Chuck on joining the PBA Board of Directors.

Fairport Savings Bank Announces Scholarship

In celebration of its 120th Anniversary, Fairport Savings Bank has announced the availability of a new scholarship, called the Legacy Scholarship.  Three scholarships in the amount of $1000 each will be awarded to high school students in the Fairport, Penfield and Irondequoit communities where the bank has branch offices.

The Legacy Scholarship is available to students who will be either high school Juniors or Seniors during the 2008-2009 school year.  Selection will be based on a demonstration of community and volunteer service, as well as a solid academic background.

“Since 1888, community service has been at the heart of what Fairport Savings Bank stands for,” said Dana C. Gavenda, President and CEO.  “We want to continue that tradition by supporting the next generation of community leaders.”

A selection committee comprised of employees, board of directors and customers of Fairport Savings Bank will review all applications this Fall and will make the awards prior to December 31, 2008.  Applications can be picked up at any branch of Fairport Savings Bank or on the bank’s website at www.fairportsavingsbank.com.  Application deadline is September 30, 2008.

Fairport Savings Bank is a $190 million community savings bank which has served the greater Rochester community since 1888.  It is the only locally-owned savings bank in this area.

Penfield Community Festival, Back to School Barbeque
Saturday, 08/16/2008, 11:00 - 4:00 pm
Heritage Park at the Four Corners, Penfield.

Martial Arts America Summer Confidence Camp for Kids
Monday, 8/18/2008
Two summer sessions offering a great variety of fun activities for kids of all ages. Each day camp will feature a special theme to challenge and motivate campers along with physical fitness, self protection, karate, obstacle courses, outdoor games, water games, crafts, improv theater and much, much more. Kids will learn karate and benefit from the confidence building activities. We will also be hosting special guests. Price is $230 per week. 9 a.m. to 3:30 p.m. Mondays to Fridays. August 18 -August 22. Brighton location has camp August 11 - 22.

For more information, contact:
Martial Arts America. Phone: (585) 377-6130.

Check out our Community Calendar!
Please visit the PBA website to view a complete list of PBA-sponsored and PBA member-sponsored events.

PBA Seeks Board Candidates

It’s never to early to think about running for a position on the PBA Board of Directors. As a member of the Board, you will have an opportunity to work with dedicated and talented colleagues in carrying out the mission of the PBA. Elections will be held at our annual meeting in November.

If you are interested in running, or if you would like more information about being a member of the Board, please contact PBA Vice President, Peter Weishaar. He may be reached by telephone at 546-2500, or by email at pweishaar@mccmlaw.com.

Reduced Democrat & Chronicle Advertising Rates Available For PBA Members!

The PBA has developed a valuable reduced rate-advertising program for members and we want your participation. Here are the details of the program:

The PBA runs one full page, full color ad in the Our Towns section (Northeast Area) of the D&C on the first Wednesday of the month. In addition, the same page appears in the Neighbors section on Friday of that same week. This advertising page is an opportunity for members to place their full color ad on the page for only $185 per week! This means your ad will appear twice that week, reaching over 80,000 potential residents and businesses throughout the Northeast area, in full color, for just $185.

Each individual ad size is 5.25” x 4.75” and will only appear with other PBA members.

Our first ad appeared on July 2. Our next ad will be published on August 6. Keep a look our for it!

Please email diane@threshcreative.com and let her know if you would be interested in participating.

Assessing the Need for Customer Wireless Internet Access for PBA Members!

The PBA has been presented with an opportunity to offer discounted Customer Wireless Internet packages to its members. Packages, paid for by local businesses, would include the offering of free or paid wireless Internet services to their customers. An alternate package involves the establishment of community network in a public space (i.e., a park, a food court, or a common area shared by mulitple businesses).

We would like to know from you whether this service would be of benefit to you. Please fill out the Member Poll in the top right corner of this newsletter, or contact us with your level of interest and/or a request for more details. Thanks!

New Coverage for the Penfield Post

Mike Costanza will now be covering Penfield for the Penfield Post. He may be contacted at 442-2153 or 530-0520.

PBA as New LinkedIn.com User Group

For all members with profiles on www.LinkedIn.com, the Penfield Business Association has been recently established as a new user group. You should be able to join within the next few days and proudly display the PBA logo on your profile page.

LinkedIn is an online network of more than 25 million experienced professionals from around the world, representing 150 industries.

YOHP Summer Musical
Saturday, 08/07/2008 - 08/09/2008
"Les Miserables" School Edition. Performances start at dusk. Penfield Amphitheater and Kiwanis Stage is located at Veterans' Memorial Park, behind Penfield Town Hall, 3100 Atlantic Avenue.

For more information, visit:
Penfield Recreation Dept., 1985 Baird Rd., Penfield, NY 14526. www.penfield.org.

Check out our Community Calendar!
Please visit the PBA website to view a complete list of Penfield events.

How Should You Respond to Market “Dips”?
by PBA Director Curt Regruit, Edward Jones

You already know that stock prices can take sudden “dips.” But do you know what causes them? And, just as importantly, is there any way you can take advantage of these drops?

Let’s answer these questions one by one. First, what causes the stock market to fall quickly?

Actually, the “suddenness” of a market decline may often be misleading, because the forces that cause markets to fall (or rise) may be in place for weeks or months before
prices move noticeably. Here are some of these key “change agents”:

• Investors’ actions — Individual and institutional investors can, by their actions, move the price of stocks. For example, if many people think a particular stock is “hot,” they will buy it, and this increased demand helps drive up the price. Conversely, if investors decide that a company is in trouble or that it is part of an industry in decline, or even that it’s time to take profits, they will sell the stock, creating downward pressure on its price.

• Business fundamentals — A company’s earnings, profit margins, management and competitiveness can affect its desirability to investors and, as a result, its stock price.

• Legal changes and regulatory decisions — When Congress passes a law or a government regulatory agency makes an important decision, the result can have a big effect on the fortunes of a company — and, consequently, its stock price. Decisions by the Federal Reserve to change interest rates also can affect the financial markets and individual stock prices.

• Economic indicators — When economic activity — as measured by the gross national product — slows, unemployment increases and inflation rises, investors may get nervous and pull back from the markets, leading to a drop in stock prices.

• International events — Political instability, wars, natural disasters and other events can all disrupt the financial markets and cause stock prices to fall.

It’s very hard for most people to follow these events closely enough, and respond to them quickly enough, to take advantage of market drops by buying stocks whose price has fallen. Furthermore, although it would be great to always “buy low and sell high,” it’s impossible to predict when a stock has fallen to its lowest point. Consequently, you could end up wasting a lot of time, energy and worry by trying to “buy on the dip.”

Moreover, if you were to constantly buy stocks just because their prices had dropped, you may well end up owning a lot of investments that are not really suitable for your individual needs, goals, risk tolerance and time horizon. You would be better off purchasing an appropriate mix of quality investments, holding them for the long term and making adjustments only when your situation changes or when the investments themselves have altered in a way that’s not positive for you.

Ultimately, it’s a good idea to stay informed about the various forces that affect stock prices. The more you know, the less surprised you’ll be when the market goes up or down. But if you want to truly succeed as an investor, you should avoid short-term decisions based on external forces. While “dips” may be tempting, they can also lead to “slips.”.

*Edward Jones does not offer tax or legal advice. Consult with a competent tax or legal advisor about your specific situation.

We want to hear from you!
Email us your articles for inclusion in The eBusiness Wire.

Do you think you would benefit from offering wireless Internet to your customers?